Font Experimentation

For our digipak we have to consider the type of font we want. we have decided that it mustn't look too plain and boring but must be catching to the eye. Also, because our music is more upbeat we want our font type to express this along with our genre type,  this means we dont want a type of font that looks eerie which would relate more to Rock music as an example. Below are some font examples we have in mind.
'A Yummy Apology'  http://www.acidfonts.com/typeface/a_yummy_apology.htm

'Desperado!'   http://www.acidfonts.com/typeface/desperado.htm
'Jellyaka Jellyfish' http://www.acidfonts.com/typeface/jellyka_jellyfish.htm


'AtlandSketches'  http://www.acidfonts.com/typeface/atland_sketches.htm

'Earwig Factory'  http://www.acidfonts.com/typeface/earwig_factory.htm

Photoshop Experiment, Fire Orb

This is the completed version of my fire orb.

At the first stage of the creation of the orb i started off by using the elipse tool, holding shift and drawing a circle.

I used these settings to give the circle the glow.

After i applied these layer styles I ended up with this image below.

On another layer i used the brush tool and sed "White" colour and placed white circles around the circle.

I then used Filter > Distort > Twirl to give the below effect.

After that i used the brush tool again and set it to a pre-made bush and shrunk the size of the brush to fit inside of the circle.

After this is used these adjustments of the colour to change the current image to make it more fiery. 

After this I rendered a cloud on a new layer and placed that layer under the circle layer.

i then used the same filter for the brush circles (Filter>Distort>Twirl) to make the cloud spin so that it fit with the direction of the flames.

the end result is that which is above, during the creation of this image i used a tutorial.

hopefully the techniques i used to create this image can be used to help create an advert or digipak for our music video.

Digipak Ideas

The image above is the original cover for the single. I think the colours look too dark and doesn't really represent what the song is about. I have included some ideas below of what I think we could include in our digipak to improve the album that they have already used.

I like the idea of having half of each others face on the front of the digipak so the audience can see who stars in the song and from there they can have a rough idea if the album is the type of genre they like by showing the artists.

For the inside of the digipak I think it would look good to have one side with me (Carly Rae Jepsen) and the other side with Jonathan (Owl City) so again it shows both the singers. I also think the idea of having fireworks on the CD would be a good idea as the main storyline to the song was preparing for the firework display so this can be shown with a wide variety of colours and fireworks.

I think our genre and singer Owl City has the same style as Hellogoodbye and Carly Rae Jepsen usually sings up beat songs, therefore I think it is important that we use bright colours on our digipak to get the genre across and make the dikipak stand out.

The above album cover of Owl City shows us what we should include to resemble his participation in the song. I think it could be a good idea to have the text blend in with the image or whatever we chose for our background. I think the mixture of colours and how they gradually blend in with each other could be a good idea for inside or on the back of the digipak.

Carly Rae Jepsen's album cover gives me the idea that she should be shown boldly somewhere on the album cover, preferably the front as it shows that her music has a story behind them where she stands out whereas Owl City's songs are more based on imagination and dreams, hens why he isn't usually involved in his album covers. I also think the idea of having her handwriting on the front cover would add a good effect to it.

Instead of having plain text for the song listing on the back I think we should experiment with more outgoing fonts to help the digipak relate and attract the eye of the target audience which is mainly those of a young age range who would rather see a change in text and more outgoing that a simple font such as Times New Roman which makes the text look pretty bland.

Instead of just having an image imprinted on the CD cover, it would be a good idea to have some form of image that revolves around the disc cover, like the image above.

Carly Rae Jepsen's CD is pretty plain with the dots but the lipstick mark adds a touch of colour and shows that the CD is a girls album.

Owl City's CD has more of an image which relates to the type of music he creates which is more of a dreams and fantasies type of musician, this is shown on this CD by the birds flying gracefully in the cloudy sky with the caption 'All Things bright And Beautiful' under the traditional Owl City logo. 

I think if we put there CD covers together in ours we should add a touch of Owl City with his images of dreams and fantasies relating to his songs along with a touch of Carly Rae Jepsen with the kiss mark. However I still think having the CD image of a firework sprawling out from the centre of the CD would also be a good idea and add a good effect to our digipak.

Animatic

Photoshop Text Experiment

To start with I created a black background and wrote the "POINT" with the Impact font.

I then used these layer style settings.

After that i used the previous technique the "paths" to erase a line through the text.

The Blue sun underneath was found on google and added to fill space. 

The text was inspired by the video game logo of Mass effect, the blue sun seemed to fit the well with the text and is the reason why it was added.

I used the same technique used to create Neon text to created the "Point" although it is just a clever selection of blending options i used more or less the same options but did not add the metal grid in the letters.

Storyboard

Mood Board

Storyboard Shot

Storyboard Shots

1	long shot	Introduction to the female sitting on a window. Camera faced on the female
2	Over shoulder shot	Texting on a phone “Lets Go”
3	Long shot	Female with friends walking outside the door Emotions happy and ready for a good time
4	Group wide shots	Introduce the girl group walking out
5	Extreme close up	“Woke up from the right side of the bed” Male getting out of bed
6	Extreme close up	Cuts to a ipod “Prince song outside of my head” showing a prince
7	Mid-shot	“Inside my head”male the boy touching the back of his head. Camera face behind him
8	Extreme close up	Showing the boy sending a text to  a guy mate making you think he is arranging to hang out

9	Faded 2 shot	Faded shot male more dominant; Female less dominant with hands up.
10	Close up (still faded) zoom into the shot	Looks up to the camera saying ‘’its always a good time’’ with a grin (Male starting to look into the mirror)
11	Over shoulder shot	Looking in the mirror sorting hair out etc.
12	Quick pan	Male walks outside into a cab
13	2 shot but long shot	Take me anywhere mimed to (taxi driver)
14	Close up	Looking into the cab then turning as it pulls away
15	pan	Make the camera look like it’s a mirror whilst the girl finishes sorting her hair . stopping at different sides when the next verse starts
16	tilt	as she stands up saying its gonna be alright the camera tilts up with her
17	Medium shot	Girls getting to the metrocentre
18	Tracking shot	Girls walking into the metrocentre singing, camera follows round her face as she is walking and singing
19	Shallow focus	Focusing on the boys playing football
20	Shot reverse shot	Showing the girls laughing and the boys playing football on different sides of the screen
21	Match on action	Girl and boys face on each side of the screen, faces flickering as they say ‘we don’t even have to try its always a good time’’
22	Shot reverse shot	Changing from boys packing up to the girls leaving the park several times
23	Zoom to extreme close up	Zoom in to the girl singing woah then start to zoom out for the next scene
24	Zoom out/graphic match	Start of the female verse zooms from her face into the new scene
25	Slow motion	Phone falling into the ball full of water
26	Extreme close up	Shock on girls face
27	Over shoulder shot	Girl messaging someone about going out.
28	High angle/extreme close up	Girl singing ‘its always a good time’
29	Close up	Boy falling onto the bed
30	Long shot	Girl sitting up from bed
31	Tracking shot	Girl walking over to the window
32	Jump cut	Showing the sunset at various stages
33	Tracking shot	Girls walking out
34	Tracking shot	Boys walking out
35	Tracking shot \ high angle	Girls walking along the promenade
36	Tracking shot\high angle	Boys walking along
37	Long shot	Everyone meeting up at the sand dunes
38	Panorama	Revolving round the beach to see the scene
39	Medium shot	‘’we don’t even have to try…’’ with the wind blowing the girls hair with people in the background
40	Shot reverse shot	Boy singing first line. Girl singing second line
41	Tracking shot	Moving around the group of people
42	Match on action	Flickering of the girls and boys face
43	High angle	Looking up to the croud
44	Low angle	Looking down at a different position of the crowd
45	Panorama tracking shot	Going around  the girl then the boy
46	High angle	Focusing on the fireworkd
47	Shot reverse shot	Going from the boy to the girl singing and dancing with the fireworks in the background
48	Fade out	Ending the song fading out from the fireworks