Final Cut

Brief evaluation ideas

This is basically a few ideas and very very brief answers on how we are going to answer the Evaluation  questions, we have decided to use a full documentary but use different cliques to interact with the audience.

Music video in background
half and half on inspirations
throw images

Documentry
Day one
Day two  Etc plan the day of filming and the days of filming

We were thinking we could say narratives such as
“ Day one of filming; we’re filming Ellie lets see how this goes”
Throw different collages of photos and outtakes etc.

Answer the questions through 1 and 3
3 get people to watch the video and feedback it!

2^nd how 3 products work together

Above are just a few ideas the group have put together for the Evaluation questions. We have decided to do a full documentary for the 4 questions but use different types of camera shots so it doesn’t become boring or stale.
Firstly we have decided to go back in time and start filming days of filming and use two cameras to show filming of filming and then analyses what we have done throughout the day, with a few outtakes on the way.
We will mix days of filming with a documented studio so the viewer gets the best of both worlds of serious and fun(Which will help share the experience of the project to the viewer).
We are going to get a presenter for the interview scenes.

Question one: In what ways does your media product use, develop or challenge forms and conventions of real media products

Ideas :

-š This question requires detailed analysis of your finished work.

š -Which videos/films etc influenced your work? – on set analysis, take photos of shots and place name next to different still images of our influence video.

Did you challenge conventions at all? Yes thoughtbeats narratives etc.

š How conventional was your video? Very we set out what we did and tried to mix ours with the conventions of  a music video.

š Could consider Vernallis and Goodwin

Yes highly  we considered the 4 concepts of Vernallis  and thoughtbeats and narrative with Goodwin.

š 

do a link click towards question 2:

š Question two : How effective is the combination of your main product and ancillary texts?

ideas :
Consider the brand identity of your products. Indie-pop,
Sound waves for the band WAVE

š Deconstruct your ancillary texts and discuss how you used conventions.

š Discuss how your ancillary texts reflect the themes/narrative of your video.     

š Link to institution

Coming up : preview of question 3:


Question 3:  What have you learned from your audience feedback?

ideas : Get 3 people to watch the video/film them watch it and get their reaction.
cut to a scene where the 3 of the group are in the studio talking about the research analysis and how it made it work and cut to a scene of me editing the mistakes.

After the break: Create an advertisement of our video/album

Question 4: How did you use media technologies in the construction and research, planning and evaluation stages?

Ideas: Final cut (brief tutorial) on how I’ve edited. The use of PhotoShop, the Camera footage and putting it all together.

Tweak Week

Tweek Week

Once we had finished our music video we noticed a few shots that needed improving and decided to manage these again when tweak week come along. The main parts of our music video we have decided to change is the scene of walking in the house / walking back out, this NEEDS to be changed as it is obvious to the eye that the doors have changed and so we need to make sure they are the same when entering and exiting the house. We have also decided to re-adjust some of the camera shots because during our time off we managed to come up with new ideas of what could be included in some shots that could boost our marks.
After looking through our feedback from the class we came across a variety of strengths and achievements within our feedback such as our music video relating well to the genre and good thought beats, the good use of continuous colours, same font throughout and the pulse of energy relating to the song in our digipak, and promoting the star image well, matching the theme of the digipak along with having essential criteria for our advert. On one of the feedback sheets one group had marked us as a high level 3 out of 4 which we were really pleased with and are hoping that tweak week will help us raise that to a level 4.
The feedback we received also had comments of areas of improvement which have been filled in. To ensure we meet the needs of all audiences we have decided to take into consideration their opinions on what we can improve and include that during this week.
We noticed that other groups had put comments about our lip-sync, this is one of the most noticeable signs in any music video, so to make sure we can put it across that it looks like we actually are singing we are going to re-record lip sync scenes and try to adjust them in Final Cut to go with the singing in our chosen song.
They have also made comments on our digipak noting that the colours are really dull which doesnt reflect well on our music genre. To resolve this we are going to come up with a new look for our advert and digipak so they relate with each other and use a wider variety of bright colours.
There were also comments about the text on the advert not being clear enough, mainly where we have advertised the release date. To resolve this we are going to use a more simple text and make it a few font sizes larger to help it become more noticeable

Recce Shots

Window Shot

Bathroom Scene

Shopping Centre Scene

Girls House Scene

                                                    

Photobooth Collage Shots 

Amusements Scene

Firework Display

Filming Dairy

24th October 2012

Today we filmed the girls scenes at her house. Throughout the filming we had no problems or concerns and collected plenty of footage which we can choose from when editing our piece together.

29th October 2012

Today we returned to my sisters house to film as there were some scenes that, when looking back at our footage, could be improved and included other shots. Due to us forgetting the tripod we had to make sure the person recording and handling the camera had a steady hand or placed it on a steady surface to prevent the footage being jerky and unprofessional

2nd November 2012

Today we filmed the scene for the first chorus of which the girl was focussed on. We took a variety of shots and decided to use a camera to take snapshots of me and my friend who were taking part in the video to look like we had been in a photo booth. I thought this would be a good idea to use in our video as we could make a collage out of them and use other editing techniques to preview a quick slideshow of the images.

3rd November 2012

Today we filmed the final bits of footage that needed to be recorded outside. This included the boys verses and chorus and the grand finale of the firework show. Due to not having a tripod it was hard for us to keep a steady hand on some shots, however we manage to use furniture such as tables to keep the camera steady. The hardest part of the day was filing the firework scene as the event was only on for one night so we only had one chance on getting the filming right. We got some decent shots where the rides were due to the bright lights in the background which added a good effect to our footage. The firework display took the most time, effort and and skill as we couldn't record the fireworks after the display so we only had one chance on getting it right. Luckily we got some good shots of the display which we can include.

5th November 2012

Today we were supposed to go to the other firework show according to our calendar, however due to not being able to get transport there and back and some of the cast not being able to make it due to more important plans that had to be made, we didnt get the opportunity to, however during the week back we are planning on going back to Seaton to record more scenes in the arcades to add more to our clips for us to chose from.

11th December 2012

Today we travelled to the town centre to finish the filming for our music video. However we were told that we couldn't film within the shopping centre premises and so had to change our ideas slightly and film outside. Luckilly the data we gathered managed to turn out successful and would be relavent to include in our music video.

12th December 2012

Today we had to film parts of the first verse again. The recording was successful however when it came to putting the data onto the computer we couldn't find it anywhere and so due to this we had to arrange to re-film those sequences at a later date before Monday. It has been decided that we will film the scenes again at the weekend.

15th December 2012

Today we finished off the final filming that we failed to find on Wednesday. We managed to gather enough footage to include in our music video and made sure we had considered everything we wanted to include in our music video to make sure we hadn't left anything out as this was our last chance to film. Luckilly the re-filming only took just over an hour which meant Jonny could check through the footage and get started to include them in the music video as soon as possible.

Evaluation Script

Evaluation Questions Script.

Question 1 : In what ways does your media product use, develop or challenge forms of real media products?

Jonny: When we were deciding what type of music video we wanted to produce we were determined to use a wide range of camera shots and editing skills which would have to be done through Final Cut.

Ellie: We looked through a variety of music videos from different genres such as We are never ever getting back together by Taylor Swift. From her music video we found we could take emotion from it with how she finds breaking up pretty sarcastic and add it to ours by exaggerating our opinion of having a ‘’Good Time’’

Jonny: we also looked at Lights by Ellie Goulding as Ellie thought it would be a good idea to include flashing lights on our faces at some point. However sadly we never managed to include this because we couldn’t find the correct equipment that we could use apart from a torch but this didn’t really have a decent effect with the footage so instead we decided to come up with something different which was recording lights in the arcades which worked well as they went with the beat!

Ellie: our third inspirational video was Down with the trumpets by Rizzle Kicks. This video has camera shots which really inspired us to try to include in ours as they are different to what you would find in other typical music videos. There was a change of shots as the singers acted like they were falling but as they hit the ground it changed to them in a different setting. We tried to use a shot like this in our video and we had Jonny getting out of bed and walking out his room using a hand held approach with the camera which helped to show we could use a range of camera skills rather than just recording everything from it being stood on the tripod.

*recordings of filming and having a narrator*

say some stuff here depending on what clips we decide to use…

Question 3: What have you learned from your audience feedback?

(possibly record outselves watching our music video and giving our opinion on what we thought we done well and some weak points)

* record the three students watching the music video in the recording studio hopefully – try get get a good close up of their facial expressions and body language eg if they’re actually paying attention or slouching back on the chair. Try not to make it too obvious youre recording them. *

* interview them each one at a time asking questions such as what they liked about our music video and what they think could’ve been better. Ask them as a group to discuss their opinions with each other (possibly hand them some sort of questionnaire to fill in) *

post the video on facebook , wait for about 24 hours to get enough feedback and printscreen all the comments (do something with the printscreen, not sure what yet) *

·      have images or record Jonny looking back at the feedback and editing the sections people thought could be improved and have him briefly describe what he is doing*

·      * record and get imaged of me and gareth editing the digipak and advert to fulfill what the feedback wanted.*

·      * re-record the new music video being shown to the same students and go through the same process of recording their facial expressions and body language, along with asking the same questions and interviewing them alone and as a group.*

·      *post the improved video on facebook again and wait 24 hours like before to gather enough feedback and printscreen all the comments (then do something with the printscreen) *

·      (possibly record us watching our final improvements and talking about what we thought about the feedback in the atrium)

Question 4: How did you use media technologies in the construction and research, planning and evaluation stages?

(images and recordings of us using the camera, tripod and phone camera. Recordings and photos of Jonny using Final Cut, Ellie using Photoshop and Blogger and Gareth using Photoshop)